Email marketing
Why do I need to verify a sending domain?
Verified DNS lets your emails send as you@yourbrand — and is what keeps them out of spam.
Updated 2026-09-30 · 3 min read
Until you verify a domain, the platform sends order notifications and invites from a platform address on your behalf — that still works, and a verified domain only changes whose brand they arrive under. Campaigns are different: they don't send at all until your domain is verified, with no platform-address fallback, so this is the one thing worth verifying before you rely on it rather than after a send fails.
What verification actually is
Mail providers only trust mail that the owning domain has authorised. Under
Email → Sending domain you get a short list of DNS records to create at
your registrar; they authorise the platform to send as @yourbrand.com and
sign each message cryptographically. Once the records are seen, the domain
shows verified and sending switches over automatically.
You are told once, when the domain becomes verified — and again only if it ever stops being verified. The individual record checks keep moving underneath a verified domain (a registrar edit, a DMARC record appearing later), and that movement is shown on the page without mailing you about it again.
The steps
-
Open Email → Sending domain and enter your domain.
-
Create the shown DNS records at your registrar, exactly as displayed.
Publish these exactly as shown — value for value. -
Wait for the check to pass — propagation usually takes minutes, and Verify now re-runs it on demand.
The domain, its SPF/DKIM/DMARC state, and Verify now.
If the records are definitely in place but the page still shows failures, re-run the validation from the page. Verification verdicts can lag DNS — a fresh validation clears a stale one.
Website domain vs sending domain
They are separate systems on purpose. Website → Custom domain points visitors' browsers at your site; Email → Sending domain authorises mail. Verifying one does not verify the other, even when it is the same domain name — most brands set up both once, in the same registrar session.
Changing the wording of the emails
The domain decides who the mail comes from; Email → Email templates decides what some of it says. The emails the platform sends on your behalf can be rewritten there: Price quote, Quote request received, Booking confirmation and Booking reminder. The email renders on the page with sample data; click any part of it — the subject line, a heading, a paragraph, the button text — and type your version in the panel beside it.
Nothing is all-or-nothing. Anything you leave alone keeps the platform's wording, shown as each field's placeholder so you can see what you would be replacing, and clearing your text brings the platform's back. Overrides are stored per language — English, Nederlands, Deutsch, Français — so writing only Dutch leaves the other languages exactly as they were. Figures such as the quoted performance gains and the price breakdown are locked: listed with the reason, but not yours to rewrite.
What it changes for dealers
Everything the platform mails your dealers — invites, order updates, invoices — carries your brand and your domain. To a dealer, the platform disappears and your business remains, which is the whole point of white label.
Platform-owned messages use TheTuningGroup branding. Your independent workspace keeps its configured name, artwork and verified sending domain.
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Last verified 2026-09-30.