My emails aren't arriving — what should I check?

"Not arriving" is almost always one of four causes. Check them in this order — each one is visible in the portal.

1. Is the sending domain verified?

Email → Sending domain. An unverified or broken domain (a DNS record someone "cleaned up") is the number-one cause. The page shows the state per record; re-run validation after fixing — sending-domain.

2. Are you bouncing?

Email → Deliverability shows bounce rates per send. Hard bounces (address does not exist) are removed automatically; a spike usually means an imported list is stale. Bounce rates above a few percent damage your domain's reputation with every provider.

3. Are recipients marking you as spam?

The same page tracks complaints. Even a handful per send matters — providers filter senders their users flag. The fixes are unglamorous: send to people who expect you (audiences), say who you are in the from-name, and make the subject match the content.

4. Is it the content?

All-image emails, shouting subjects, link shorteners and attachment-heavy messages trip filters. The templates keep you inside sane HTML; keep your part of the content plain and honest.

Transactional email is separate

Order updates, invites and invoices ride the platform's transactional lane and are unaffected by campaign reputation — a campaign misstep never stops a dealer's delivery notification.